Events and Matches

Sponsoring Football Clubs

Betting companies and online casinos have shown an increasing interest in sponsoring football clubs in recent seasons. A genius advertising move by all standards, given the massive interest in the sport globally.

Combine sport with the online nature of casino businesses, and you will see why they are scrambling for space on the teams’ shirts. Even if they sponsor the shirt sleeves, companies like get more exposure every match day. Here are some companies sponsoring UK football teams in the 2021/22 season.

Aston Villa – OB Sports

OB Sports, an online betting outfit in China, appears on Aston Villa’s shirt sleeve beginning June 2021. The chance to sponsor Villa’s sleeve was in high demand ahead of the new season, with LT, another gambling outfit, also interested.

Crystal Palace – W88

W88 is a popular gaming website in Asia, but it has shown interest in working with Premier League clubs for a while now. They have worked with Aston Villa and Wolves before moving on as The Eagle’s main shirt sponsor this season.

Leeds United – SBOTOP

SBOTOP is popular both in Asia and Europe, and their association with Leeds United is no doubt aimed at increasing their presence in the UK.

Newcastle United – Fun88

Fun88 has been around for a while, having opened operations in 2009. Over the years, the gambling company has sponsored teams like Tottenham Hotspur and Burnley before joining Newcastle in 2021.

Wolves – Manbetx

Manbetx deals with casino gaming and sports betting in Asia. They have previously worked with Crystal Palace.

Watford –

An exciting addition to the sponsorship field is this cryptocurrency casino. They are looking to establish themselves in Europe.